In this article, we will show you why brand management is important for your company and how automation in brand management can reduce the workload of your specialists in day-to-day business.
You can also find out which software solution is best suited to sustainably improving the efficiency and consistency of your brand communication.
of a brand.
The aim is to sustainably maintain, strengthen and successfully position the brand value and brand image through targeted measures.
A strong brand concentrates a large amount of marketing resources and the resulting trust represents an intangible asset for the company that is of inestimable value.
It is therefore of the utmost importance to protect this valuable capital.
Strong brand management makes sense and gives your company significant competitive advantages:
As the PwC study shows, companies with a strong brand focus achieve significantly better financial results and higher operating profits.
In addition, a study by McKinsey shows that companies with strong brands generate almost twice as much value as the market average in times of crisis.
This underlines the strategic importance of brand management as a key driver of sustainable corporate success and resilience in challenging market conditions.
Source: https://www.pwc.de/de/consulting/markenstudie-2019-pwc.pdf
There is no doubt that brand management is a key success factor for companies. But what are the core areas of brand management?
Corporate identity is far more than just a logo or slogan. It forms the heart of a company and has a significant influence on how it is perceived both internally and externally.
The company management defines the fundamental values, goals and visions and records these in the corporate mission statement.
To be credible and effective, the corporate identity should be clearly understandable and authentic to the corporate culture.
Brand communication ensures that the corporate identity is communicated consistently. All forms of communication must make a uniform impression and clearly communicate the corporate values. This ensures that the brand presents a strong, uniform image both internally and externally.
Corporate design includes all visual elements such as logos, colors and fonts that contribute to the recognizability and consistency of your brand. It designs business stationery, packaging, advertising materials and the company website. A strong CD ensures that the brand is visually consistent and memorable.
Brand messages are central elements of brand communication that are conveyed by employees. These messages must be clear, consistent and aligned with the corporate identity.
The brand strategy defines the long-term goals and guidelines for brand development. It takes into account the needs of the target groups, the competitive environment and the corporate identity.
A clear strategy forms the basis for all further brand management measures. It helps to position the brand in the market and differentiate it from the competition.
Brand control ensures the consistent and uniform communication of your brand. It includes the monitoring and control of all brand-related activities and compliance with the defined guidelines. Regular audits and feedback loops help to quickly identify and correct deviations. Effective brand control protects the brand image and strengthens brand integrity.
Template software is a powerful brand management tool that allows you to spread your brand message efficiently and consistently across all channels.
primedocs template management saves you a lot of time and critical resources by centralizing brand materials and automating digital workflows.
The brand guidelines define how brand management ensures compliance with the CI/CD.
But what is the most efficient way to ensure that these brand guidelines are followed in day-to-day corporate communications?
With primedocs template software, you can ensure that your brand guidelines are automatically and consistently adhered to in all Microsoft documents.
Employees in your marketing and brand departments are familiar with the brand guidelines and try to adhere to them correctly.
However, experience shows that key professionals from other departments spend an unnecessary amount of time searching across departments for the right templates for company documents and usually put considerable effort into applying the brand guidelines correctly.
In the age of the digital workplace, cost-intensive and time-consuming template chaos should be a thing of the past, and primedocs makes it possible:
Digital media influence brand management in such a way that you can
Digital media enable the personalization of content, allowing brands to send specific messages to different segments of their target group.
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Digital media enables companies to respond to customer inquiries, feedback or complaints in real time, which strengthens trust in the brand and promotes a closer relationship with customers.
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Through blogs, videos, social media posts and other content, companies can tell their brand story and communicate the values, visions and missions of the brand.
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Digital media has changed reputation management, as negative news or crises can quickly go viral. Brands must therefore be able to respond quickly and effectively to negative developments. The ability to manage a crisis on social media has become a crucial aspect of modern brand management.
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Email marketing is an extremely powerful tool in brand management, and with the right software you can communicate your messages in a targeted and consistent way.
Our primedocs template software offers functions that provide crucial support:
This function of primedocs enables you to send the right message to your target group at the right time, significantly increasing the effectiveness of your brand communication. You can centrally control which messages are distributed in which time period and for which employees they should appear directly under the e-mail signature.
Video: How to work with Outlook campaigns in primedocs
primedocs automatically recognizes whether an e-mail is sent internally or externally and adjusts the signature block accordingly. This function allows you to communicate flexibly and true to your brand without the need for manual adjustments.
With primedocs, the creation and management of corporate design-compliant email signatures is not only simplified, but also centralized. Your administrators can update and distribute all signatures on one platform without any additional IT effort.
Video: Manage Outlook signature centrally in primedocs
primedocs offers you intuitive text blocks for Microsoft Outlook that can be easily inserted using drag & drop. You can save frequently used texts and insert them with just a few clicks. You can also share these text modules with your colleagues and assign different access rights.
All primedocs functions are designed to support customers from various industries in implementing brand management professionally and efficiently.
All primedocs reference customers can be found on the References page.
Basellandschaftliche Kantonalbank (BLKB) has introduced automated workflows for its brand management by implementing PrimeSoft template software.
The PrimeSoft template software enables 1,000 employees to quickly and efficiently create corporate design-compliant company documents in PowerPoint, Word and Outlook.
The centralized and automated template management ensures that all documents are designed uniformly throughout the company and created in accordance with the corporate design guidelines.
The conversion of 2,000 existing PowerPoint slides has also helped to significantly reduce the workload of key specialists at BLKB by automating redundant and time-consuming tasks.